Great Exhibition of the North 2018 engages millions
After 80 days of Northern culture, innovative technology, live performances and unforgettable experiences, Great Exhibition of the North has come to an end having engaged millions of people across NewcastleGateshead, the wider North and beyond.
As Great Exhibition of the North closed with the Great North Run weekend, organisers of the biggest event in England this year have collated initial findings to celebrate the overwhelming success of the 80-day Exhibition.
Described as the number one place in the world to visit in 2018 by Rough Guides, NewcastleGateshead welcomed more than four million visitors over the summer. Visitor surveys conducted during this period showed that 32% cited the Exhibition as the primary reason for their visit, and 75% engaged with the Exhibition’s content whilst they were there.
Almost half (45%) of visitors to NewcastleGateshead were from the wider North and hotel bookings in NewcastleGateshead reached record levels over the summer with more than 363,000 hotel rooms occupied during Great Exhibition of the North.
Many of the Great Exhibition venues saw record footfall, with the four key venues (Great North Museum, BALTIC Centre for Contemporary Art, Sage Gateshead and Discovery Museum) welcoming significantly more visitors (an average of +55%) over the summer period (vs summer 2017).
Among one of the biggest draws was Robert Stephenson’s Rocket, one of Britain’s most famous feats of engineering – a 4 tonne iconic steam locomotive – with hundreds of thousands of people visiting the Discovery Museum to see it for themselves.
Minister for Arts, Heritage and Tourism Michael Ellis, said: “_This amazing showcase of design, innovation and culture has been a magnet for the north, with huge crowds attending from home and abroad. The Great Exhibition of the North has been supported by a dedicated team of hard-working volunteers who have helped make it such a success. It has been a true celebration of the North’s past, present and future and I know it will leave a lasting legacy for the community and the whole Northern Powerhouse_.”
As well as attracting visitors to the 80-day programme of activity in NewcastleGateshead, Great Exhibition of the North also reached millions of people through digital and media platforms.
Great Exhibition of the North social media and digital content had a reach of over 19.7 million. There were over 2,200 items of print, online and broadcast media coverage about Great Exhibition of the North and BBC editorial content alone was seen and heard by an audience of more than 15 million right across the UK.
Tony Hall, Director-General of the BBC, said: “_The BBC is proud to have been a partner of the hugely successful Great Exhibition of the North. I am thrilled that the BBC has been showcasing the best of the north by bringing events from the Exhibition to households across the UK_.”
Over 10,000 contributors have been involved in Great Exhibition of the North, including artists, scientists and inventors producing content across 30 core venues and a further 83 locations in NewcastleGateshead. The free events, performances, installations and activities staged over the entirety of the Exhibition were sourced from every county in the North of England.
Standing tall in the heart of Newcastle, The Worker’s Maypole had a passing footfall of over three million visitors this summer. Created by Zoe Walker and Neil Bromwich, the colourful and celebratory transformation of Grey’s Monument paid tribute to and affirmed the North East’s achievements and feats for equality.
The River Tyne was transformed through artworks such as the Get North water sculpture, which performed more than 1,000 times during the 80 days; and Aeons: a Sound Journey for Newcastle, where over 6,500 miles were walked by visitors experiencing the atmospheric musical journal which responded to their surroundings along the banks of the River Tyne.
Sir Gary Verity DL, Chair of the Great Exhibition of the North, said: “_I’m hugely proud to have been involved in such a “great” exhibition shining a spotlight on all the fantastic creativity and innovation in the North, past, present and future. The success of the Exhibition is down to every single contributor, large and small, from world class venues, to hidden gems in NewcastleGateshead and across the wider North. The support of our ambassadors and huge team of volunteers who’ve helped things run so smoothly, has been invaluable. The Exhibition has inspired future creators, inventors and innovators who I believe will continue to carry the North forward towards the brightest of futures_.”
To help bring the Exhibition to life with passion, Great Exhibition of the North provided a range of volunteering opportunities for individuals, groups and businesses. Alongside individuals with previous public event experience, the Exhibition team offered opportunities to young people and those seeking employment or who were looking to build their experience and skill-set.
A total of 1,175 people registered to volunteer, aged between 16 and 78. The volunteer team have contributed over 20,836 hours of support so far, carrying out duties such as welcoming visitors, leading school groups and providing event support.
*Roy Davis, Get North Voluntee*r, said: “_Getting the opportunity to be a Get North Volunteer this summer has truly been a pleasure. It has helped me personally in so many different ways and I’ve thoroughly enjoyed getting involved, meeting new people and sharing knowledge with visitors and my fellow team of volunteers. Great Exhibition of the North shows exactly what can be achieved when people come together and I’d encourage anyone and everyone to consider volunteering opportunities in the future_!”
Children and young people had the opportunity to take part in the Exhibition through activities such as the Little Inventors 2030 Challenge which received over 2,000 submissions of ingenious inventions by children from 40 cities across the North. A total of 16 of the designs were brought to life by makers from Sunderland, Blackburn, Sheffield, Manchester, Liverpool, Grimsby, Cumbria, Northumberland and Newcastle upon Tyne.
As part of the Exhibition’s programme, the Get North Family Expo (4-9 August) was enjoyed by over 19,500 children and their families at St. James’ Park. The mixture of events and workshops were dedicated to capturing the imaginations of children, inspiring future generations and developing new skills.
In addition, the Get North Schools Programme, which welcomed a total of 21,000 school children to the Exhibition, encouraged schools to book free, tailored visits and download informative and educational teaching resources which explored ideas and inventions celebrated in Great Exhibition of the North.
Designed to intrigue, inspire and excite those of all ages and from all backgrounds, the Great Exhibition of the North programme had something for the whole family to enjoy, with 87% of visitors agreeing that the Exhibition appealed to all family members.
Councillor Martin Gannon, Leader of Gateshead Council, said: “_The Great Exhibition of the North has given us a fantastic 80 days of summer. There’s been loads of great things to see and do, and it’s almost as if the gods have smiled down on us with the exhibition coinciding with some of the best summer weather we’ve had in decades! As well as being a brilliant visitor event, this has also been an important showcase for NewcastleGateshead which has allowed us to demonstrate exactly what we have to offer. It has given our region positive publicity on a national stage and I’d expect us all to benefit from that in the years ahead_.”
Great Exhibition of the North has also engaged with hundreds of businesses throughout the 80 days. Events such as the Northern Powerhouse Business Summit (4-6 July); the Emerging Tech series of events; and the Great Exhibition of the North: Building a Legacy for North East Businesses (5 September), collectively attracted more than 1,000 business delegate attendees. In addition, corporate partnership opportunities and the innovative GX Project has and will continue to provide businesses with a platform to learn, network and share their innovation capabilities.
A number of high profile visits have contributed to raising awareness of the Exhibition, shining a spotlight on the region. These have included a visit from the Governor of the Bank of England, Mark Carney (5 July); a meeting of the full Cabinet with Theresa May (23 July); and a visit and reception with HRH Duke of Cambridge (7 September).
Cllr Kim McGuinness, cabinet member for culture, sport and public health at Newcastle City Council, said: “_I’m delighted that Newcastle and Gateshead have been able to give a very warm welcome to so many visitors who have enjoyed the exciting events and attractions as part of the Great Exhibition of the North this summer_.
“_As well as showcasing art, design and innovation from right across the North of England, it is particularly pleasing that the Great Exhibition has inspired pride among North East residents, has been supported by so many local volunteers and has been successful in getting so many children and their families involved in a huge variety of activities. The fantastic Get North Family Expo, the Little Inventors programme and the many school visits which have taken place have given opportunities and inspiration to many thousands of children and young people. We are very proud to have played a part in this and in showcasing all that is great about the North_.”
The residents of NewcastleGateshead were great ambassadors for the Exhibition with 90% saying they were proud to be the hosts.
Towns and cities across the North of England got behind the Exhibition and applied to be part of the ‘Inspired By’ programme of events, experiences and performances celebrating Northern art and culture, design and innovation. A total of 537 Inspired By events took place in 127 different locations right across the North – including 54 villages, 28 towns and 15 different cities.
The Inspired By programme of activity included events such as, The Bradford Bubble Up, a city-wide water-themed event to celebrate the currents of water and creativity running through Bradford; public art installations located in the Tees Valley landscape; 56 days of family-friendly arts, culture, heritage and adventure across Northumberland venues with Great Northumberland; and The Northern Powerhouse Brew Series, a collaboration of eight limited edition beers which celebrate the North.
To mark the closing weekend of Great Exhibition of the North there will be a special performance called ‘Great North Star’ to celebrate and honour the women of the North of England, taking inspiration from the centenary year of the first women in Britain getting the right to vote. The emotionally compelling outdoor performance will celebrate the spirit of the North of England, as exemplified by the world’s largest half marathon on 9 September, the Great North Run.