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Privacy Policy


Privacy commitment

The website (Website) is owned and operated by North Music Trust trading as Sage Gateshead (We, Us, Our) of St Mary’s Square, Gateshead Quays, Gateshead, NE8 2JR. We are committed to safeguarding your privacy online. We operate in accordance with the Data Protection Act 1998. North Music Trust is registered in England as a company limited by guarantee, number 4044936 and as a charity, number 1087455. Any queries should be addressed to

The information we collect

We may collect and process the following data about you:

  1. Information that you provide by filling in forms on this Website. This involves information provided at the time of registering to use this Website, booking tickets, subscribing to any service, posting material or requesting further services. We may also ask you for information and when you report a problem with this Website;
  2. If you contact us, we may keep a record of any correspondence;
  3. We may ask you to complete surveys that we use for research purposes, although you do but have to respond to them;
  4. Details of any transactions you carry out although this Website and the fulfilment of your booking;
  5. Details of your visits to this Website and the resources that you access.

How we use this information

We may use your data, or permit other selected organisations (our service providers and agents) to use your data, to provide you with information about services which you have requested.

We may contact you about services which may be of interest to you and share your information with other organisations that we think may interest you but only if you opted to allow this at the time you provided us with your details.

If you no longer want us to use your data in this way or to pass your details to third parties for marketing purposes please contact us at the

IP Addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration purposes. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.

Cookie Policy

What are cookies?
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

About this cookies policy
This policy is valid for the following websites:
1. Sage Gateshead’s website
2. Sage Gateshead’s mobile website

Cookies used on these sites can be categorised into three levels: strictly necessary; performance; functionality (first and third party).

Cookies which are strictly necessary.
Sage Gateshead’s online ticketing systems Tessitura and Tessitura Card Server (card payment authorisation service) use temporary session cookies enabling customers to pass through the correct payment pathway. These cookies therefore enable services customers have specifically asked for, that is, they enable customers to book and purchase tickets for an event.

Performance Cookies
These cookies are used to enhance the customer’s experience navigating through websites, and they collect anonymous information on the pages visited. In Sage Gateshead’s case, a cookie is set to improve the download speed of our corporate font.

First Party Functionality Cookies
These are cookies that Sage Gateshead has direct control over that allow the sites to operate.

A cookie is used for parts of the site to operate and allows the administrators of the site to manage the content appropriately. This cookie is not used for any other purpose, and it is a session cookie meaning that it will not be stored after the user closes their browser window.

Cookies are also set when a user visits a production page on Sage Gateshead’s website, allowing future content to be tailored to the user’s preferences.

Third Party Functionality Cookies
These are cookies that Sage Gateshead does not have direct control over that allow the sites to operate.

Sage Gateshead uses third parties to either provide additional functionality on the websites (such as Facebook Like buttons) or to track users anonymously and report back to funders and stakeholders the information needed to allow us to continue to provide the website and events programme. Some of these services will set cookies in the process, but may use these cookies for their own purposes.

The Twitter, Facebook, Pintersest and Google+ buttons also use cookies which are activated when those buttons are clicked.

Our Facebook Connect plugin activates if the user is already logged into Facebook, and it sets cookies to identify the user’s Facebook session and interaction with Sage Gateshead’s website.

Sage Gateshead embeds videos hosted on YouTube and Vimeo which both use cookies (sometimes Flash cookies, which are a little harder to remove). Vimeo also uses Google Analytics (see below)

Sage Gateshead uses Google Analytics which is a web analytics tool that helps us understand how visitors engage with the websites with the aim of improving the user experience and reporting back to stakeholders and funders. This process does not identify any individual – Google Analytics collects information anonymously. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this page.

Useful Links
If you wish to find out more about cookies and how to manage your settings you may want to visit the following websites:
All About Cookies
Your Online Choices

How we protect your personal information

The transmission of information over the internet is not completely secure. We will do our best to protect your personal data, but we cannot guarantee the security of the data transmitted to this site and any transmission is at your own risk.

This Website has security measures in place to protect against the loss, misuse and alteration of the information you provide us. We confirm to the Payment Card Industry (PCI) Data Security Standard. Our secure server software SSL (Secure Sockets Layer) is the industry standard and among the best software available today for secure online transactions. SSL has cryptographic protocols that provide secure communications on the Internet for such things as web browsing, email, Internet faxing, instant messaging and other data transfers. It encrypts all of your personal information including credit card number, name and address so that it cannot be read as the information travels over the internet.

Keeping your details up to date

Please help us to keep your information up to date by emailing us at if your personal information changes (i.e. if you move house or change your email address) or if you wish to correct it. We will endeavour to correct, update or delete information you have provided to us as quickly as possible.

Changes to this privacy statement

We reserve the right to amend this privacy statement in the future. Any changes we make to this privacy policy will be posted on this page and where appropriate, notified to you by email.