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Thousands of children to discover the joy of singing as Sage Gateshead announces a new three-year partnership with the Kavli Trust

Posted on 3 November 2017

Media Release: 3 November 2017

Today, Sage Gateshead has announced a new three-year partnership with The Kavli Trust that will support The Big Sing and Big Sing for Mini Singers until 2020. The Big Sing and The Big Sing for Mini Singers brings the joy of singing to more than 3,000 children in schools across the North East and Cumbria region, culminating in a series of inspirational concerts at Sage Gateshead.

This latest partnership comes at an exciting time as, in 2018, Sage Gateshead welcomes the Great Exhibition of the North and the Big Sings will feature as part of its wider programme of celebrations. The Big Sing 2018 will include newly composed songs that explore the region’s art, culture, design and innovation especially in celebration of the Great Exhibition of the North.
The Big Sing for Mini Singers will this year be themed around the seaside with singing and dancing as crabs, sharks and mermaids to some favourite tunes and new songs.

The programme, which has been running for over ten years, has grown into one of the key highlights in the school calendar with over 70 schools taking part and schools can now apply to take part next year. During the spring and summer term, young people aged between 4 – 16 will learn a set of songs before singing them in Sage One or Sage Two with hundreds of pupils from other schools.

Wendy Smith, Director of Creative Learning said: “We’re delighted at Sage Gateshead that the Big Sing 2018 is once again being supported by Kavli Trust. This year we are joining the Great Exhibition of the North to celebrate who we are, what makes us special and what we can become. We’re looking forward to welcoming 3,000 children to the Big Sings!”

The new agreement with Kavli Trust will also support Sage Gateshead’s CoMusica programme that provides music-making opportunities for children and young people in challenging circumstances, focusing on groups who are not in employment, education or training and those with special educational needs and disabilities.

The Kavli Trust, which owns Norway’s Kavli group, produces the well-known Kavli and Primula spreadable cheeses and Q-Meieriene dairy products as well as other food products in Norway, Sweden, Finland and the UK have worked with Sage Gateshead since 2014, supporting culture.

Inger Elise Iversen, General Manager of the Kavli Trust said: “It is with great pleasure that the Kavli Trust has decided to continue our partnership with Sage Gateshead. It has been inspiring and encouraging to follow the good work and see all the great achievements of the Big Sing projects from the beginning of the partnership. We look forward to continue our cooperation and trust that it will bring lifetime experiences and personal growth to all children attending the projects”,

The Norwegian-based Kavli Group has a longstanding connection to the region where its UK business has been based for over 90 years. Kavli UK employs more than 100 people at its Team Valley headquarters and in 2017 was named as one of Ward Hadaway and The Journal’s ‘Fastest 50’ growing businesses in the North East. Its unique business model means that after investments all profits are donated to the Kavli Trust which supports good causes locally and worldwide.

Notes to Editors

To enquire about taking part in The Big Sing and Big Sing for Mini Singers please visit

As part of the project, teachers receive training and support from professional musicians at Sage Gateshead, resource packs to use in the classroom and a workshop delivered by the Sage Gateshead team in school.

For further information please contact: Gaynor Ellis, PR & Communications Manager, Sage Gateshead
E. T. 0191 443 4690 M.07826 552945

Image Credit: North News & Pictures