Digital and Community Officer
Application closing date 9am on Monday 1st October 2018
Introduction to Sage Gateshead
Founded in 2004, Sage Gateshead has an international reputation as a new centre for music combining performance, education and participation working across a wide range of musical genres and reaching a broad audience. Founded with a mixed business model, the charity’s turnover of £15million combines, box office, commercial, fundraised income with public subsidy.
Sage Gateshead runs:
- Royal Northern Sinfonia, the UK’s only full-time contract chamber orchestra
- One of the largest creative learning programmes in the UK
- A Performance Programme of events and festivals across musical genres (folk, classical, rock, indie, jazz, electronic) for 360 days of the year
- One of the biggest conference and events businesses in the region
- A folk development agency, Folkworks
- An iconic visitor attraction, designed by Foster + Partners on the banks of the Tyne with a large public space, three auditoriums and 25 learning spaces.
- A series of railway arch spaces
In 2014 Sage Gateshead completed its first decade. During this period the charity had:
- 6 million visitors
- 1.5 million participants
- 1000 conferences
- 4000 concerts
- £283 million of economic benefit to the region
In 2016/17 Sage Gateshead delivered:
- 451 Concerts
- 10,609 Workshops
- 112 Conferences & Events
About the role
Each year Sage Gateshead has over 500,000 people come into our building, 50,000 people attend live events beyond our building and 2 million people engage with our work via digital and broadcast content. Our audience is diverse and has both a high level of new attenders each year and a core of extremely frequent attenders.
We are 14 years old and have a new vision for the next phase of our life, working together with Baltic Centre for Contemporary Arts and 8 other venues in NewcastleGateshead to increase cultural engagement, establish the region as a great place to be an artist and build social and economic value for the North of England.
Job Title: Digital and Community Officer
Department & Team: Fundraising
Location: Sage Gateshead and may include some regional and national travel.
Working Hours: 36 hours per week. The role will include some evening & weekend work.
Salary: SCP 28 £24,898 per annum
Duration of the role: Permanent
Position in Organisation
Reports to: Development Manager
Responsible for: Occasional volunteers and interns
Works in conjunction with: Head of Fundraising, Development Manager and the wider Fundraising Team, Sage Gateshead donors and prospective donors, regional businesses, community groups, Friends of Royal Northern Sinfonia, Marketing Team, Front of House Team/Operational Teams and all departmental Directors
Budget accountability: None
Overall purpose of the job
Sage Gateshead’s Fundraising Team is seeking an ambitious and skilled digital and community fundraiser to help shape and drive forward our digital fundraising and community engagement and events programme.
The role has two key components: digital fundraising and community fundraising to contribute towards Sage Gateshead’s fundraising targets. The role will help generate fundraising income for revenue activities across Sage Gateshead’s Classical, Popular and Contemporary and Creative Learning programmes. In addition during 2018 – 2020 it will also support a £2m capital development programme, designed to encourage new audiences to Sage Gateshead.
Main duties and responsibilities
Using your specialist knowledge and experience you will help shape and drive forward Sage Gateshead’s digital fundraising strategy as part of the organisation’s strategic aims. You will lead and manage all digital fundraising activities across all digital channels, advising on best practice and ensuring optimisation across core online fundraising journeys.
You will plan and deliver fundraising campaigns across a range of digital channels including Facebook, Twitter and email with the aim of increasing Sage Gateshead’s fundraising income from memberships, appeals and fundraising events.
Digital fundraising responsibilities will include:
- Creating engaging integrated digital fundraising communications (e-comms, web content, video content, social media) in order to increase fundraising income from individuals, businesses and the wider community.
- Planning and delivering fundraising campaigns across a range of digital channels including Facebook, Twitter, Just Giving/Virgin Money Giving and email with the aim of increasing Sage Gateshead’s fundraising income from memberships, appeals and fundraising events.
- Liaising with Sage Gateshead’s wider Marketing Team to ensure digital fundraising methods such as pay per click, paid social media, display, email and SMS is integrated into the organisations wider marketing strategy
Digital technology/data responsibilities will include:
- Providing fundraising campaign reports, web and social media analysis and evaluation, drawing conclusions and making recommendations for future fundraising activity.
- Proposing new digital solutions and opportunities to drive our fundraising initiatives forward, highlighting examples of good practice within the charity sector
- Making recommendations and overseeing the implementation of digital fundraising online and in venue payments systems e.g. the introduction of contactless technology, new digital and mobile donation opportunities
- Implementing and overseeing the use of donation platforms for fundraising campaigns and appeals e.g. Just Giving/Virgin Money Giving
- Creating web content and populating web pages to provide integrated digital fundraising messages across Sage Gateshead’s website and social media channels
- Ensuring that all of our digital donations are accurately recorded and integrated with our CRM system (Tessitura)
Using your clear people skills, passion and enthusiasm for music and appreciation of the opportunities for learning and enjoyment that a music charity, like Sage Gateshead brings, you will engage with a broad range of individuals, businesses and community groups in securing donations for Sage Gateshead.
Community fundraising responsibilities will include:
- Assisting with the administration, planning and delivery of a broad range of community fundraising events from auctions, to opera evenings, quizzes, partner concerts and dinners
- Assisting with the front line selling of tickets/tables, managing the invitation process, briefing guest speakers, ensuring risk assessments are implemented and all events comply with health and safety and legal requirements
- Servicing corporate partners event requirements as part of their corporate sponsorship agreements including liaising with front of house and food and beverage teams to ensure room hire, food and beverage requirements and complimentary tickets are in place
- General administration, invoicing and co-ordination of payments from individuals, businesses and community groups in relation to community fundraising activities
- Developing best practice procedures for recording fundraising income from community events on our CRM system (Tessitura)
- Assisting in the net growth of income through the overall success of a range of community fundraising activities and events
Knowledge, experience and skills required
- Minimum A level standard of education or equivalent
- A minimum of 3 years’ experience in a digital fundraising or marketing role with a proven track record of delivery across digital channels
- Experience in using Google Analytics and AdWords
- Knowledge and experience using social media platforms (Twitter, Facebook) in a charity or business environment
- Experience using email marketing platforms
- Knowledge and experience using website content management systems
- Experience of project managing digital fundraising or marketing campaigns
- Experience of producing digital analytics/reports to inform fundraising or marketing decisions
- Experience of using CRM systems
- Experience of working with community groups or local businesses
- Excellent customer service skills
- Excellent time management, with the ability to manage wide ranging priorities
- Friendly, approachable and adaptable
- Excellent team working skills
- Highly motivated
- Sound IT skills, proficient in Microsoft Office – Word, Excel, Outlook, and experience of using databases for participant data capture and reporting
- A passion for music and the work of Sage Gateshead as a charity
- A willingness to work evenings and weekends as the role requires
- Educated to degree level
- Fundraising qualification
- Event management experience
- Knowledge of the charity sector in the North East
- Administrative skills and experience
- Budget management experience
- Excellent attention to detail and proof reading skills
Terms and Conditions
We believe Sage Gateshead is a great place to work – an innovative and friendly environment, where no two days are ever the same.
We seek candidates with a genuine commitment to the values and ethos of Sage Gateshead who are excited by this opportunity to make a difference to the lives of people through music. Due to the nature of the role, flexibility and willingness to work outside normal office hours will be required
The holiday entitlement for this post is 33 days pa pro rata (including statutory holidays).
The salary for this post is SCP 28 £24,898 per annum.
We also offer subsidised parking for staff members, as well as a discount in our café, and access to a voluntary health cash plan, bike to work scheme, childcare vouchers, travel ticket scheme and auto-enrol pension.
How to Apply
Applications must be made on a North Music Trust online application form.
We regret that CV’s cannot be accepted. If you have any queries about your application please contact 0191 443 4624 or 0191 443 4562.
Completed applications should be returned no later than 9am on Monday 1st October 2018.
Please note if you have not been contacted by Wednesday 3rd October 2018 your application has not been successful.